Website design and rebuilds for a flooring company
A flooring website has one job: book the in-home measure. It needs to say what you install and where in the first screen, a page per product with an installed price range, a tap-to-call number that reaches a person, a four-field estimate form on every product page, thirty captioned photos of your own work, proof you are real, and a load time under three seconds on a phone. Companies with a website have a median of 17 reviews against 3 for companies without one.
The mistake is a template with stock photos, "quality flooring at affordable prices", an uncaptioned gallery and a contact form read at night. It loses the homeowner who compared three sites and picked the one that told her what LVP costs.
At two weeks, working looks like product and pricing pages live with real ranges, the form texting both sides, tap-to-call on every page, schema in place, and the first calls traceable to the site.