Where your competition is in Maryland
The largest concentrations of flooring companies in our Maryland data are in Silver Spring, Gaithersburg, Baltimore, Annapolis, Columbia, Elkridge, Laurel and Frederick. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Silver Spring.
The map pack in Maryland
The map pack is a three-slot race, and in Maryland it is won by review count and recency far more than by rating: 83.9% of Maryland flooring companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 49 reviews and the 90th is 162. Those are the numbers to plan around, not the median.
The website gap in Maryland
18.5% of Maryland flooring companies list no website on their Google profile, about as many than the national 19.5%. Nationally, flooring companies with a website have a median of 17 reviews against 3 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Maryland compares
Of the 47 states in our data, Maryland ranks 17th for the number of flooring companies, 17th for median review count, and 24th for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Maryland | 130 | 15 | 18.5% |
| Alabama | 73 | 7 | 32.9% |
| Delaware | 30 | 12.5 | 13.3% |
| Florida | 391 | 20 | 14.3% |
| Georgia | 179 | 16 | 15.6% |
| Kentucky | 74 | 9.5 | 27% |
| Mississippi | 42 | 3 | 38.1% |
| North Carolina | 177 | 22 | 17.5% |
| South Carolina | 87 | 14 | 17.2% |
What to do first in Maryland
- Set a review velocity. One review per job day, asked at the door, moves a 15-review shop past the Maryland 75th percentile (49) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Maryland customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 15 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.