Where your competition is in Minnesota
The largest concentrations of flooring companies in our Minnesota data are in St Paul, Blaine, Apple Valley, Faribault, Minneapolis, Eagan, Rochester and Duluth. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in St Paul.
The map pack in Minnesota
In Minnesota, 50% of flooring companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Blaine searches are not in that group. They are near 100 reviews and they ask every customer.
The website gap in Minnesota
20% of Minnesota flooring companies list no website on their Google profile, about as many than the national 19.5%. Nationally, flooring companies with a website have a median of 17 reviews against 3 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Minnesota compares
Of the 47 states in our data, Minnesota ranks 23rd for the number of flooring companies, 33rd for median review count, and 19th for the share with no website. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Minnesota | 90 | 9.5 | 20% |
| Illinois | 272 | 24 | 15.8% |
| Indiana | 100 | 13 | 16% |
| Iowa | 58 | 8.5 | 10.3% |
| Kansas | 61 | 15 | 14.8% |
| Michigan | 167 | 14 | 15% |
| Missouri | 87 | 13 | 16.1% |
| Nebraska | 36 | 10.5 | 30.6% |
| North Dakota | 24 | 3 | 45.8% |
What to do first in Minnesota
- Set a review velocity. One review per job day, asked at the door, moves a 9.5-review shop past the Minnesota 75th percentile (33) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Minnesota customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 9.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.