Where your competition is in Indiana
The largest concentrations of flooring companies in our Indiana data are in Indianapolis, Carmel, Evansville, Jeffersonville, South Bend, Fishers, Fort Wayne and Noblesville. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Indianapolis.
The map pack in Indiana
The map pack is a three-slot race, and in Indiana it is won by review count and recency far more than by rating: 85.4% of Indiana flooring companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 44 reviews and the 90th is 114. Those are the numbers to plan around, not the median.
The website gap in Indiana
Website presence in Indiana: 84.0% of flooring companies link one, 16% do not. The national figure is 19.5% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Indiana compares
Of the 47 states in our data, Indiana ranks 21st for the number of flooring companies, 23rd for median review count, and 33rd for the share with no website, so a website alone will not set you apart here. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Indiana | 100 | 13 | 16% |
| Illinois | 272 | 24 | 15.8% |
| Iowa | 58 | 8.5 | 10.3% |
| Kansas | 61 | 15 | 14.8% |
| Michigan | 167 | 14 | 15% |
| Minnesota | 90 | 9.5 | 20% |
| Missouri | 87 | 13 | 16.1% |
| Nebraska | 36 | 10.5 | 30.6% |
| North Dakota | 24 | 3 | 45.8% |
What to do first in Indiana
- Set a review velocity. One review per job day, asked at the door, moves a 13-review shop past the Indiana 75th percentile (44) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Indiana customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 13 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.