Email and SMS campaigns for a flooring company
A flooring company's list is worth more than it looks: past customers who will need another room done, every estimate that did not close, realtors who send pre-listing refinishes, builders and property managers. Most companies never email any of them. A monthly email with one before-and-after, the current lead time and one offer, plus a text to unclosed estimates when a slot opens, keeps the company in front of the people most likely to book.
The mistake is a "flooring trends" newsletter sent twice and abandoned, or a "20% off everything" blast in January that trains customers to wait. Keep it tied to the calendar: fall deadlines in September, January openings in December, pre-listing refinishes to realtors in February.
At two weeks, working looks like the list segmented into homeowners, unclosed estimates and referrers, the first send out, replies routed to your phone, and the next three months loaded.