Local SEO and Google profile for a flooring company
For a flooring company the Google profile outranks the website on most local searches. The map pack shows three names for "hardwood floor refinishing near me" before any website appears. Getting into it comes down to primary and secondary categories that match your revenue, a Services section with every product described and priced "from", real hours, forty captioned photos of floors you installed, a weekly post, and reviews that mention the product and the room.
The common mistakes in this trade: a shop-at-home company listing its warehouse as a storefront, no hours at all (41.7% of flooring profiles), no Saturday hours when the office answers on Saturday (only 32.9% list them), and four photos from 2022.
At two weeks, working looks like the right categories, twelve or more services with descriptions, hours set, twenty new photos, two posts, five Q&A entries, and directory listings matching the profile exactly.