Flooring Contractor Growth is an independent publication for people who own flooring companies: installers, refinishers, showroom owners, one-van operators. It gives you the numbers a marketing pitch leaves out.
Who writes it
Steven Von is the editor. He has spent years running growth campaigns for local service businesses, flooring installers and refinishers among them, and has heard enough "we guarantee 30 leads a month" pitches aimed at flooring companies to know what is missing from them: anything you can verify. Every page here is written to be verified. If a guide says a tracked Google Ads call for hardwood refinishing runs $40 to $110, you can test that range in your own account in two weeks.
Where the benchmark numbers come from
The benchmark report is built from public Google Business Profile listings. We search Google Maps for flooring contractors, floor refinishing services and wood floor installers in every state, collect the public fields on each listing (review count, rating, website, hours, category, city), remove duplicates by place, and compute the statistics you see. Nothing comes from behind a login and no personal data is kept. The dataset holds 8,325 listings across 51 states and is refreshed monthly. Collection errors happen at that scale, so read every figure as accurate to within a point or two.
Editorial rules
- No pay-to-play. No flooring company, supplier or software vendor can buy a mention, a ranking or a recommendation here.
- Every number is sourced, either to our own dataset or to a primary source such as Google's published documentation. Where we give an opinion, we say it is one.
- Guides are written for an owner who is on a job site at 7 a.m. and doing estimates at 6 p.m. If a step cannot be done by that person or handed to the office in under an hour, it does not make the cut.
- We update guides when Google, Meta or the AI answer engines change, and we date every update.
- No invented results, and no promised ones.
How the free trial works and why it exists
The site is funded by the marketing work we do for flooring companies. We offer every service as a free 14-day trial because a contractor should see estimate requests land before paying anyone. You text or call, say which service you want to try (Google Ads, Meta ads, AI search optimization, local SEO, a website, social media, review generation, missed-call text-back, email and SMS, bookkeeping, or appointment setting), and we set it up inside your own accounts, usually within 48 hours. No card on file, nothing renews. At day 14 you keep it at a price quoted before you started, switch services, or stop. Ad spend goes straight to Google or Meta on your own card.
The flooring companies we respect sell the same way: measure, quote, install, get paid when the floor is down. Marketing should survive that standard.
Text or call (385) 527-5829, or use the free trial page.