Guides
Practical, specific guides for flooring companies who want more calls and booked jobs.
Hiring a marketing agency versus doing it yourself: a flooring contractor's guide to red flags, fair prices and trial-first
What a flooring company can realistically do in-house, when to hire, what agencies and freelancers should cost, the warning signs in a pitch, and why a trial beats a contract.
2026-10-07
Seasonality for flooring companies: when the calendar fills, when it empties, and a slow-season marketing plan
Flooring demand peaks before the holidays and for spring listings and drops in deep winter and late summer. A month-by-month plan to keep installers busy through the slow weeks.
2026-09-16
Pricing and quoting for flooring companies: per-square-foot ranges, good-better-best, deposits and how price shapes your marketing
How a flooring company presents prices without boxing itself in: installed ranges by product, three-tier quotes, deposits, what to put on the website, and how pricing changes which leads you get.
2026-09-05
Missed calls and estimate follow-up for flooring companies: text-back, speed to lead and what a lost measure costs
A flooring call that rings out goes to the next installer. The text-back script, the follow-up sequence after an estimate, and the math on what a missed call costs a flooring company.
2026-08-27
Website essentials for a flooring company: the seven things the site must do
A flooring website has one job, booking the in-home measure. The seven things it must do, from product pages with price ranges to tap-to-call, speed and the estimate form.
2026-08-19
How a flooring company shows up in ChatGPT, Perplexity and Google AI answers
Homeowners now ask an AI assistant who should install their floors. What those systems read, why most flooring sites give them nothing to quote, and the changes that get you named.
2026-08-11
Facebook and Instagram ads for flooring companies: the reveal video, offers that book estimates and retargeting
Flooring is a visual trade, which makes Meta ads work when the creative is a real reveal. The ads, offers, lead forms, budgets and retargeting setup that book in-home estimates.
2026-08-02
Google Ads for flooring companies: budgets, the campaigns that book estimates and the ones that waste money
Which search campaigns book in-home estimates for a flooring company, what a lead really costs by product, the negative keywords that save half the budget, and a budget that can be judged.
2026-07-22
Google Business Profile for flooring companies: categories, showroom versus service area, photos and posts
How to set up and maintain a flooring company's Google Business Profile so it ranks for the floors you actually install, whether you run a showroom or work out of a van.
2026-07-14
How a flooring company gets more Google reviews: the walkthrough ask, scripts and a healthy pace
The final walkthrough is the best review moment in any trade. Scripts, timing, text templates and the review velocity a flooring company needs to win its map pack.
2026-07-03
Try any marketing service free for 14 days.
Pick anything we do. We run it for your flooring company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.