Where your competition is in Idaho
The largest concentrations of flooring companies in our Idaho data are in Boise, Meridian, Post Falls, Coeur d'Alene, Caldwell, Idaho Falls, Eagle and Twin Falls. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Boise.
The map pack in Idaho
Google shows three businesses in the map pack for a search like "flooring company near me" in Boise. In Idaho the shops that hold those spots usually sit near the 90th percentile, 150 reviews, not the median. 14% of Idaho flooring companies have passed 100 reviews; the other 86.0% are competing for whatever is left below the fold.
The website gap in Idaho
Website presence in Idaho: 76.0% of flooring companies link one, 24% do not. The national figure is 19.5% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Idaho compares
Of the 47 states in our data, Idaho ranks 33rd for the number of flooring companies, 15th for median review count, and 14th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Idaho | 50 | 15 | 24% |
| Colorado | 127 | 26 | 14.2% |
| Montana | 22 | 10.5 | 18.2% |
| Nevada | 59 | 9 | 11.9% |
| Utah | 92 | 15.5 | 15.2% |
| Wyoming | 17 | 5 | 23.5% |
What to do first in Idaho
- Set a review velocity. One review per job day, asked at the door, moves a 15-review shop past the Idaho 75th percentile (58) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Idaho customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 15 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.